Metrics and data
Every organization wants to know how its content performs. I have extensive experience implementing and monitoring content metrics.
Measuring how your content performs can help your organization:
- Plan
- Ensure the content you create is relevant
- Address highly used topics
- Identify gaps
- Report
Examples
- Set up custom Elastic Kibana dashboards to monitor content quality and traffic.
- Designed and wrote division-wide email newsletter blasts highlighting metrics, featured content, and relevant content for each quarterly reporting period. Metrics indicated these blasts drove traffic to featured topics.
- Initiated custom quarterly reports that displayed metrics analysis for senior management.
- Wrote SQL queries to analyze actual performance of a legacy help system, which informed migration to a new platform.
Related work
Webinar: So, you want to be a technical writer?
Content Wrangler webcast, 2024
Webinar: Adding value as a technical communicator
STC Instructional Design and Learning special interest group, 2020
Webinar (video): Drive your docs with data
STC Instructional Design and Learning special interest group, 2018
Tools used
Db2 database
IBM
Excel
Microsoft
Kibana
Elasticsearch
SEO Spider
Screaming Frog
SQL Server
Microsoft